When it comes to blogging, first impressions are so, so important. The fact is that before readers are going to want to spend their precious time reading something, they want to know it’s going to be worthwhile, and that’s where your visual comes in – they’re the first thing your potential readers are going to see, and whether you decide to use a chart, infographic, or anything else, these are what will set the tone for the rest of the post. And if they’re bland, blurry, or just don’t make sense, they’re not going to persuade people to read on. Don’t worry, though; you can make things better and actually boost engagement on your blog if you’ve got better visuals, so keep reading to find out how.
Choose Quality Over Quantity
It’s far better to have one striking and interesting image than a load of less-than-impressive ones, and that’s because high-quality visuals grab people’s attention and show that your blog and website have a much more professional edge than others (and getting ahead of your competition is exactly what you want to do). So if you’re using stock images, make sure you choose unique ones (and ideally that don’t look too much like stock photos). And if you’re taking your own pictures, take time to edit them for things like brightness, contrast, and sharpness.
If you’re stuck with lower-quality images, tools like an image upscaler can be a fantastic option. They’ll enhance your visuals and make even smaller or older pictures look much better and more professional.
Add Infographics
Sometimes words by themselves just aren’t going to be enough to convey your message in the right way and that’s where you can use infographics as well. These are images that basically break down important information into bite-sized, easy to understand visuals that can give a lot of information but that are also shareable, which is brilliant for getting your message across.
You can make infographics yourself using things like Canva, but there are also tools that can do it automatically for you (you’ll need to check for accuracy) or you can hire professionals to get exactly what you want. Just make sure you’re using a consistent color palette and a style that matches your blog, otherwise it’s not going to look useful, it’s going to look out of place.
Don’t Forget About Videos
Videos are one of the most useful and engaging pieces of media you can have on your blog, and they come in a variety of different types, like short tutorials, behind-the-scenes clips, interviews, and so on.
The great thing about videos is that people love them (they’re far easier to fit into the day compared to reading a blog), and they’ll keep people on your page for longer, which is perfect for SEO (embed the videos, don’t send people off to another site, of course). You’ll get a lot more engagement with a YouTube video or perhaps an Instagram reel compared to a blog with just images – or no images at all.
