Where 1 poll is worth 1000 words

Whatsgoodly is your millennial-era provider of consumer insights.

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Our Mission

Before Whatsgoodly, survey projects were hard to assemble and even harder to distribute. Respondents didn't care what they said or what the results would be. People ran surveys only after the conclusion was generally known. So we sought to change all this and build the drop-dead easiest way to gather and search for opinions. Where did we come from?

Whatsgoodly was born out of a campus controversy at Stanford University in early 2015 that had media outlets at a loss for how the student body truly felt. Frustrated with the inability to engage students on the issue, we set out to carefully design and build custom, mobile-first products to gather opinions. The respondent's experience is the most important for us. Users connect to their school or community, and within those communities, they anonymously poll each other and engage in open, honest dialogue without fear of backlash.

Whatsgoodly is about measuring what people think. You probably think that your followers and users/consumers (if you're a business) are your most reliable source of feedback. And that's true! But they're also the worst source of feedback you could have — they already know you. Breaking out of your echo chamber and learning how to engage an outsider is the only way to grow your influence. Tell me more

With Whatsgoodly, anyone can do this, continuously tracking changes in public opinion. We specialize in surveying your on-the-fence consumers, or in political contexts, your "swing voters."

People constantly change their minds; the rapidly fluctuating polls from the 2016 US Presidential Election showed that public opinion is more volatile and unpredictable than ever. It may sound obvious, because it is: your swing voters matter. But unlike one-off surveys run via email or telephone campaigns, a survey on Whatsgoodly can track changing sentiment over time, summarizing the daily, weekly, or monthly changes and alerting you where needed.

Opinions are not timeless, so questions shouldn't be either.

Whatsgoodly is about understanding how your entire community feels; itโ€™s about empowering the moderates to be heard over the fringes who yell the loudest. That's our mission.


Our Products

Whatsgoodly — for College Students and Millennials

Our mobile apps let you anonymously gather the opinions of the people around you, with more than 80 active high schools, colleges, and communities voting over one million times a week.


Download for iOS / Android


Winsights — for Marketers, Researchers, and Media

Winsights allows you to listen to, survey, and track millennials and Gen-Z with unparalleled speed and precision. Or just get publishing rights for your favorite content. Contact us below for a customized demo, or check out our public demo tracking Donald Trump's presidency:


Open the Winsights Demo


Winsights Infographics — for Marketers and Media

Premium infographics using data you collect or even data we already have in the Winsights Library. It's content marketing as a service.


Contact Us


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