There are, at this point, zero professional copywriters or content writers who have not had their work impacted by artificial intelligence in one way or another. Not only does it potentially impact the work that we do, but it also impacts client expectations and needs, as well as what type of writing sells. Some have pivoted to work with AI in their writing, but others know there is a demand, specifically, for human-written content that’s free from AI-generated text. Authenticity matters to brands, so standing by your principles and not using AI in your writing is a viable strategy. However, that’s not to say it can’t help in ways beyond doing the writing for you.
Structuring And Researching Your Pieces
AI can be very helpful in the ideation stage of writing. You may have the insights, the experience, and the intel to write all the content with unique value, but perhaps you’re not certain precisely what content you want to put out. For instance, if you have content pillars that you want to build around, AI tools can help generate ideas for you to expand on. They can also be very useful for researching certain topics. Just make sure that you ask for factual sources and for links to them, so that you can double-check them. AI does have a penchant for just making stuff up, occasionally.
Elevating Your Client Pitches
Winning new work can be tough, especially if you have to craft presentations and offerings from scratch. Most clients are going to be sold based on your own presentation skills, how well you can sell your understanding of their needs and your ability to write well, but good AI presentation platforms can help you clean up the visual side of those presentations, as well. Rather than having to fiddle with slide formatting and preparing visuals from scratch, you can use your content and your ideas, allowing AI to suggest formats that you can then tweak. The less time you have to spend on the nitty-gritty of the presentation visuals, the more you can spend on the content and on preparing for any questions clients might ask.
Managing Your Social Media
As a professional writer, you likely know that there’s a lot that goes into your job beyond the writing itself. Marketing and winning over potential customers, for instance, can be a big headache. AI-driven tools, however, can help a lot with that, such as your social media engagement. You can (and should) still do the writing yourself, but these tools can help you scan through the analytics much more quickly and get a better idea of what type of posts work best for your engagement rates, when to post them, and then identify content gaps that you could exploit, based on data from your competitors. So long as you have your hands on the creative wheel, so to speak, AI can smooth out a lot of the other work for you.
There are writers who are steadfast against AI in all forms in their work, and that’s entirely reasonable. However, for those who don’t want the benefits of efficiency and productivity it can offer, without surrendering their whole profession to it, there are ways, as outlined above.
