Making the decision to go into business for yourself is always going to be a big deal. Even when it’s something that you’ve always wanted to do, it can feel a little daunting at first. Not every business makes it. In fact, many of them tend to fail within the first few years. So, it’s only natural that you may put your dreams off for years or find yourself in a position where you’re ready to get going but have no idea where to start. When you add to that the fact that you’re quite free-spirited and don’t like to be held down, you may be wondering if it’s the right thing to do. After all, when all you see are traditional business models out in the world, or people hustling 24/7, you may be wondering whether it’s the right choice for you. But the world is very much changing, and there’s no longer one set way to win at business!
If you know that you prefer to be a bit nomadic in life or you just like to do things in your own way, you’ve come to the right place. Looking to build a business you’re passionate about gets to be a lot of fun. It really doesn’t have to be all eighty-hour weeks and cortisol-fuelled at all! Instead, you get to do it all in your own way and in ways that feel right for you. So, if you’re a free-spirit, creative, nomad, or anything in between and you want to build a successful business on your own terms, here’s how you can do it!
It All Starts With a Plan
When it comes to building out the business of your dreams, you need to make sure that you have a plan. Even if you prefer to be spontaneous, thinking a few key things through in the beginning will always be worth it. From working out what you want to do to setting goals to building a thorough business plan, this will help you to make sure that everything you do from the getgo will help you to build the success you’re looking for.
Deciding What You Want
To get started, you need to make sure that you know what you want. As a free-spirited personality, you may not know exactly what this looks like, but you might know how you want it to feel. So here, you’ll want to sit down and figure out what you want in life. It gives you the ability to make sure that you build the business in a way that will facilitate the life you want.
Going Into it With the Right Intentions
Before you get started, you also need to make sure that you have the right intentions. Building a life as an entrepreneur is not something you should take lightly. But if you know that you’re craving the freedom and flexibility of working for yourself, it could change your life for the better. So, make sure that you’re getting into this for the right reasons and you’ll be able to make it work.
Knowing What You Want to Achieve
To go alongside that, you need to make sure that you know what you’re looking to do here. What do you hope to get out of entrepreneurship? Do you want to be able to build a legacy and see a lot of change in the world, or are you looking for the freedom to work when you want and do things you love? It’s all about setting goals that feel right for you.
Just Getting Started
When it comes to bringing it all together and getting things off the ground, you have to just start. The saying exists for a reason. It really is far too easy to overthink things and want to plan it all out perfectly before starting. Yet, all you really need to do is take action and get going. From choosing your business name and setting up your website to registering the business and creating your logo, getting it done means things are officially moving forward!
Injecting Your Personality into the Brand
As you’re getting things underway and focusing on shaping out the business, make sure you give your branding some bite! When it comes to differentiating yourself and making sure that it’s clear what your business does, you need to add some personality. As a free spirit or creative, you have your own unique take on things – so let that show in your branding and the personality of the business as a whole!
Marketing in Your Own Way
To go alongside that, you also need to make sure that you’re marketing all in the right ways too. While there’s no one set way of making your marketing work, it can be fun to try out different methods and channels to see what clicks with you the most. Again, don’t just follow what you think others have done for success. It will work when you look to do it your own way.
Working From Where You Want
When it comes to your operations, you need to make sure that you’re working in the way that suits you best. As a free spirit, this could mean working from anywhere. So even if you’re looking at building an office at home, but the rising metal building costs are concerning you, you may want to consider your options. As you work it all out, working as you travel and having the freedom to move around when you want might suit you more.
Investing in the Right Support
As much as you may want to be an entrepreneur, things get a lot easier when you have a little help! So, why not think about hiring the right people to help you here? You may find that getting an assistant or outsourcing your accounting can help you with the workload and allow you to free up time to focus on other areas of the business.
Staying Organized
Another way to make sure that everything goes the way you want it to is for you to make sure that you’re as organized as possible. It’s safe to say that ensuring the business is running seamlessly makes it easier for you to find the success you want. So here, you need to bring in the right systems and tools to help you stay organized. With all this in place, you’ll find that it’s so much easier for you to see success with what you’re building.
Doing Things Differently
But you may also find that doing things differently might just be what works for you. It’s okay to be unique and to run the business on your terms. After all, trying to fit into another person’s version of success just won’t feel right for you. So, doing everything to the beat of your own drum could just be the key to finding the success you’re looking for.
Getting Attention
From here, you’re then going to want to make sure that you’re focusing on getting noticed. Even if you personally don’t always enjoy being in the spotlight, making sure that your business gets the attention it deserves is key. If you want to reach your goals and grow your sales or revenue, you need your target audience to take notice. So, don’t be afraid to be creative and stand out with your publicity campaigns here.
Growing in the Ways You Want
It’s also useful to make sure that you know how you’re going to measure your success. Of course, we know that the definition of success is different for everyone. And you will always want to make sure that you’re working toward your goals. However, it’s key to make sure that your tracking your growth and results in the ways that work best for you.
Driving the Business Forward
You’re also going to want to make sure that you’re always taking the business in the direction you want it to go in. So, even though you will have set intentions from the beginning, you need to make sure that you are tweaking as you go. Plus, when you start to tick off a few goals, you’ll want to be adding in more and keeping that long-term vision going. This will help you to get to where you want to be!
Final Thoughts: Shaping Your Own Version of Success
Ultimately, this is always going to be about you shaping the business in ways that feel right for you. You don’t have to work out of a corporate office in a buzzing city seven days a week, just like you don’t have to follow any rules that others set out for you. If you know that you want to take things slowly, travel, work from your garden, work alone, take months off at a time – that gets to be the way that works best for you. So, don’t be afraid to shake things up and go against the grain. After all, this is your business and your dream – it gets to be completely on your terms and in ways that feel most aligned to your vision for the future!
